The Clean Plate Campaign was started by Food from the Heart in 2013 in conjunction with World Food Day, with the aim of raising awareness of the environmental and societal impact of food waste, and to inculcate the habit of mindful eating.

Singapore generated more than 800 tonnes of food waste in 2017, which works out to a wastage of approximately two bowls of food per person daily. To reduce the amount of food wastage nationally, Food from the Heart advocates ending each meal with a clean plate.

The campaign has seen an exponential increase in participation since its founding, from five schools taking part in 2013 to 65 in 2018, alongside growing awareness on curbing rising food wastage. A total of 43,000 clean plates counted by students from the 65 schools.

Beyond schools, Food from the Heart is moving towards its broader intention of addressing the food waste issue nationwide by working with public institutions and business corporations. It launched the Clean Plate Campaign in public for the first time at Old Airport Road food centre in October 2018 and is looking forward to widening its reach.

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