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Food is precious. The world is producing more food than we can finish. Yet, it is unevenly distributed, with the less fortunate going hungry while food is being thrown away elsewhere.
The Clean Plate Campaign highlights the importance of reducing food wastage by creating awareness of the environmental and societal impact of food waste, and instilling the habit of mindful eating. It is part of Food from the Heart's larger objective of redistributing food to the less fortunate in Singapore.
To reduce food wastage in Singapore, Food from the Heart advocates ending each meal with a clean plate.
Since its introduction in 2013, the Clean Plate Campaign has seen an exponential increase in participation: From five schools to 75 schools (a combination of preschools and primary schools) in 2023, alongside growing awareness of sustainability issues, we are committed to reduce food wastage in Singapore. With the help of teachers and student ambassadors, over 122,000 clean plates were counted across our partnering schools.
This year, with the continued support from NTUC FairPrice Foundation for our Clean Plate Campaign, we are adding an exciting World Food Day Drawing Contest to further engage with children from the participating schools. We hope to encourage them to their put creativity on paper and imagine a world where there is healthy food for everyone, and no one left behind. Six winners and their families will be treated to a day of fun at the Universal Studios Singapore. Contest terms and conditions apply, full details are available here.
Enquire to find out more about running the Clean Plate Campaign in your school. If you are a participating school, explore our Clean Plate Campaign microsite here.
Beyond schools, we at Food from the Heart have also moved towards our broader intention of addressing the increasing food waste issue nationwide by working with public institutions, business organisations and corporations. Clean Plate Campaign was launched publicly for the first time at Old Airport Road food centre in October 2018. Since 2020, Clean Plate Campaign’s public outreach evolved to the digital space through online pledging to reduce food waste, and sharing on social media platforms to widen the campaign’s messaging and impact.
Last year, with schools and public support of the Clean Plate Campaign, Food from the Heart raised $125,000 to feed communities in need! Stay tuned to our socials to stay up to date with us!
We are also looking for corporations looking to support sustainability causes to join us as a sponsor next year. Get in touch here.